5 Reasons Why Social Media Is Important For SEO

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What the heck does social media have to relate to SEO? MWI gets this kind of information frequently from current and prospective clients. Although social media has been an increasing marketing channel over the last few years, many companies have not yet started to profit from it. This is especially true if you are investing in search engine optimization. While the benefits of social media may not be immediately obvious, they are vital for SEO support. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Social engagements occur the time when people share, like, comment on, share or tweet on a piece of content. The more social engagements a piece of content has, the more social signals it will bring to your site. These social signals are used by search engines to rank content. It's a way to measure the content that people consider useful over what their algorithm determines to be top-quality. A piece of content can be immediately indexed if it's receiving a lot of social interactions.

2) Link Building
Long gone are the days of asking for websites to add links to yours. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in using the old-fashioned method and شراء متابعين تويتر create content of high-quality which is relevant to linking. How do you reach websites that will link to your site, if the request is considered "unnatural"? Social media can help. Social media allows you to expose your content to interested audiences who might be willing to link to it should it be worth linking to. These people may also share your content with their networks and increase the reach of your content.

3) Content Amplification
You can create all the excellent content you'd like to, but it won't gain much traction without amplification. Sure, email marketing is an effective way to boost content, but it can only reach the people in your database of marketing. Social media lets you reach new audiences with your content. If you share your content, those who follow you will also connect with their friends if they find it useful. Then those people will spread the word to their networks which will increase the reach of your content. In return, you will gain many relevant visitors including inbound links, branding awareness and social signals These are all used by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it should be in their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. This is what Google calls co-citation. Building these co-citations through social media can help increase Google's trust and confidence in your web page and also assist with search queries that are personalized.

5) Social Indexing
Since search engines index social media sites which means they show in search results pages. This allows your company to be displayed in search results for branded search queries on more than just your company website. However, it's even more than that. Individual tweets on Twitter were once indexed and shown in search results too providing another method for your website to be ranked in search. That was only temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.