5 Reasons Social Media Is Crucial For SEO

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What does social media have to offer SEO? MWI gets this information a lot from prospective and current clients. Social media is a fast growing channel for marketing that most businesses have only begun to take advantage of over the past few years, but it's very important to leverage when you're investing resources into SEO. While the benefits of using social media may not seem immediately obvious, they are vital for SEO aid. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some years now. Social engagements occur the time when people share, like, comment on, share or tweet about a piece of content. The more social engagements your content gets, the greater social signals you can build for your site. These social signals are used by search engines to determine the quality of the content. It's a way of evaluating what content is popular with users over what their algorithm determines to be of high quality. Content can also be indexed instantly whenever it's attracting a significant amount of social engagement.

2) Link Building
There are no more days of going out and soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to build links the traditional way by creating high-quality content that is worthy of linking. But how do you reach sites that would be willing to link to your content , if asking them directly is thought to be an "unnatural" link building practice? Social media is the way to go. Social media can help you expose your content to of relevant groups of people who may be attracted to link to it if it's worth linking to. These people will spread your content among others and increase your reach.

3.) Content amplification
No matter how top-quality the content you publish, it won't be popular without amplification. Sure, email marketing is an effective way to boost content, زيادة مشاهدات اليوتيوب but it will only reach people within your marketing database. You can also reach new audiences through social media. Once you share your content, the people who follow you will also spread it to their networks if they find it useful. These people will then recommend your content to their followers, increasing the reach of your content. In addition, you'll gain relevant traffic as well as inbound linking, social signals, and brand recognition and can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. Building these co-citations through social media can boost Google's trust in your company website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they appear on results pages for search engines. This enables your brand to show up on search results when you type in branded search queries , which is more than just your own website. But there's more than that. Individual tweets from Twitter were once indexed and were displayed in search results. This allowed your site to rank higher in the results of a search. It was only for a short time, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.